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It’s Called Marketing for a Reason

2 minute read

Let’s do a little experiment. The next time you’re in a room full of techies, say something along the lines of, “Hey, how about that marketing department, eh...

It’s About Needs.

3 minute read

I’ve been doing various bits of writing lately, both for my blogs and for other purposes. This morning I was sitting at a cafe, scrawling ideas in my notebo...